by Projects Watches
The M&Co Bodoni watch from designer Tibor Kalman is a watch in its most classic form. M&Co is a New York-based graphic and product design consultancy known for its innovative use of imagery and type to create imaginative and witty designs.
“Waste Not a Moment” is the guiding phrase behind M&Co's collection of watches, and with Bodni, there is nothing unnecessary about it. Originated in 1984, this timepiece features the iconic Bodoni typeface, characterized by its vertical stress, slight serif bracketing a vertical tail of Q and small upper bowl of g to name just a few. All set atop a minimalist white interface within a gold exterior frame, this timepiece is truly timeless.